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The story so far

Run by business, for business, the Business Taskforce was created to play an essential role in The Princess of Wales’ work to transform the way in which society prioritises and supports children and the ecosystems around them in their earliest years.

Her Royal Highness the Princess of Wales delivers a speech to a room of assembled business leaders belonging to The Business Taskforce for Early Childhood.

The Taskforce was established in March 2023 by The Princess of Wales to galvanise business action.  Since then, taskforce members Aviva, The Cooperative Group, Deloitte, Iceland Foods, IKEA UK and Ireland, The LEGO Group, NatWest Group and Unilever UK, have worked together to develop their understanding of the scale of the opportunity and the role that business can play.

“All of society has a role to play in this, even if you are not directly involved in a child’s life, because we are all responsible for building a more compassionate world in which our children can grow, learn and live.


In these difficult times, it is more important than ever to help support parents and caregivers provide loving, safe and secure homes for their babies and young children to thrive.”

HRH The Princess of Wales, 2023

Shaping Us

The Princess of Wales launched “Shaping Us” in January 2023 – a public awareness campaign aimed at increasing understanding of the unique importance of the early childhood. The brilliant response to the campaign informed and inspired the creation of the Business Taskforce.