Offer new and innovative policy ideas

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1. Introduce The “80 for 90” policy
Returning from parental leave can be a massive struggle for families. The “80 for 90” policy – short for working 80% of hours at 90% of pay – allows new parents to return on 80% of their contracted hours, while receiving 90% of their pay, until their child turns two.
This phased return helps parents stay productive while managing increased caregiving responsibilities. It boosts morale, improves retention, and eases pressure during a child’s most critical developmental stage.
Why it works: Shorter weeks can lead to higher efficiency, lower absenteeism and minimal impact on output – all while giving families more time together during the most formative years of a child’s life
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2. Offer banked family hours
This simple policy gives working parents two additional hours a month for important family moments – from settling a child into nursery to attending a school event or appointment.
It requires no complex systems or major costs, but sends a clear message of trust, responsiveness and support.
Why it works: This low-cost flexibility tool builds engagement and loyalty – especially valued by parents and carers of under-fives.
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3. Expand your definition of ‘caregiver’
Many workplace policies only cover traditional parents – but family structures are more diverse than ever. Extend your family-related benefits to kinship carers, non-biological parents, and non-traditional caregivers.
Inclusive policies reflect the real lives of your workforce and ensure that no employee has to choose between caregiving and staying in work.
Why it works: Recognising the full spectrum of caregivers fosters equity, improves retention, and reflects the realities of a modern, diverse workforce.

Case study: ReGenerate’s Blueprint for Business Support
Recent evaluation of UK businesses shows how practical, phased return policies are effectively supporting working parents:
Vodafone’s 80:20 pilot: Since spring 2025, Vodafone UK has enabled parents to work 80% of their usual hours while receiving 100% of their pay, benefits, and holiday entitlement for six months after returning from parental leave. This four-day-week model has been praised by employees for easing the transition and reducing burnout.
NatWest’s phased return scheme: NatWest allows eligible staff to request up to 12 weeks of phased return following maternity or partner leave, maintaining full pay even if hours are temporarily reduced. The approach supports re-engagement during a time of high emotional and logistical pressure for new parents.
Unilever and Royal Mail micro-leave pilots: Both companies have offered small, paid increments of time off for family responsibilities, similar to the Banked Family Hours concept. These policies have improved responsiveness, boosted morale, and contributed to lower short-term absence.
These case studies show that flexible, inclusive approaches are more than just supportive – they’re effective, scalable, and good for long-term performance and parent retention.

Why this matters
By providing support and resources, alongside flexibility and choice, employers will not only be boosting the wellbeing and productivity of their colleagues, they will also be contributing to a society which is better positioned to take on the challenges of the future.