Skip to main content
Topic: Secure the essentials

Partner with baby banks

Whatever way you chose to support your local baby bank, you can make a very real  difference. Not just for the families that baby banks support, but for your business too.

  • 1. Give time

    Giving time to a baby bank is an amazing way to support them, and can help your team to hear and see on the ground the difference the work is making to the families we support. There are two key ways that your time can be of practical help:

    • By introducing volunteer days so that your employees can use a paid days’ work to volunteer for a baby bank. Many baby banks welcome individuals or teams to volunteer in practical ways, for example sorting donations or putting together packs to be shared with families. Some baby banks ask for a financial donation when hosting team volunteering days, generating a vital income stream to support their work.
    • By offering your skills and capacity to a baby bank to support them in improving their ways of working or to grow their impact. This could include helping to create a stock control, referral system or website, providing support with social media or marketing plans, or even physically improving the design and layout of their space.

    Things to be aware of:

    • Most baby banks are run by volunteers.
    • Most baby banks are not open every day.
    • Some baby banks may not be able to accommodate large teams.
    • Most baby banks will close for some if not all of the school holidays so they can spend time with their own children too.
  • 2. Donate products

    Baby banks provide a variety of essential products and equipment for families. This includes high quality second-hand goods, such as clothes, prams and toys, as well as goods that have to be bought new, such as toiletries or mattresses.

    If you are a business who supplies any of the products that baby banks need, you might be able to donate your products to a baby bank. This can sound like a lot but really and truly every little bit helps. Whether it be your end of line, online returns, package-damaged items or seasonal leftovers, baby banks will always be happy to hear from you. Donations could be a one off or a regular commitment, e.g. a set number of items or a percentage of sales.

    Enabling your customers to get involved, for example through social media or in-store activations, is always an exciting prospect and helps to tell the story of what your brand is doing.

    Some businesses choose to run campaigns such as ‘for every five products bought this week we will donate one to our local baby bank’, or ‘customer buys one, customer donates one, brand donates one’.

    Donation drives can be a great way to engage your employees too, customers and wider community. There are a number of ways that donation drives can work:

    • Open a publicly accessible donation point for your local community to drop off their donations for the local baby bank.
    • Encourage your employees to donate, for example by holding a space, box or wheelie bin in your office.

    Great examples we have seen include ‘Bring a bottle to work day’, asking employees to donate a bottled toiletry item for an adult or child, and ‘re-give your Christmas smellies’, asking employees to donate any unwanted toiletry gift sets.

    Seasonal collections are great for items that can be donated over festival periods. This could be Christmas present collections, easter eggs, Eid gifts, or birthday presents. For many families the gift they get from the baby bank may be the only one their child receives and therefore the preference is often for brand new gifts.

     

    Things to be aware of:

    • Many baby banks struggle for storage space. If you are making a large donation or items are bulky, they may not be able to take all your donations in one delivery.
    • Many baby banks are not equipped to take donations via pallets.
    • Many baby banks are not open every day.
    • Communication is key when organising deliveries.
  • 3. Donate space

    Storage is one of the biggest struggles for all baby banks and the lack of space can often limit the support they can offer to families and the amount of donations they can accept.

    • Do you have temporary or permanent storage that you can offer?
    • Can you hold donations for the baby bank when they run out of space?
    • Could your organisation fund storage for a baby bank?

    Things to be aware of:

    • If you are temporarily offering storage be clear as to what you can offer and for how long.
    • It’s better to be transparent up front than for baby banks to have to move stock unexpectedly.
    • The baby bank may need transport support to get the donations to and from your premises.
    • Storage needs to be clean, dry and secure.
Credit: Ikea

Case study: IKEA

Since joining the Business Taskforce IKEA has formed a partnership with the Baby Banks Alliance. This has included launching a range of products which raised money for Baby Banks across the UK, and 12 IKEA stores supporting their local Baby Banks with product donations and co-worker time and expertise.

The support from IKEA has been invaluable to our baby bank and the families we help. Many parents struggle to afford essential items for their little ones, and thanks to this partnership, we can provide safe, high-quality furniture and equipment to those who need it most. Since the partnership, no baby has gone without a bed. It’s making a real difference in children’s lives.”

Kate Smith, Founder, Baby Bank Exeter